About us
Learn more about who we are and what drives us.
We ensure that companies become and remain relevant to their clients. Now and in the future.
Our vision
In a world where customer expectations evolve faster than ever, staying relevant is key to success.
That's where The Relevance Group comes into play: With our European network of experts in data-driven marketing and sales, we help businesses turn data into competitive advantage.
Our buy-and-build approach brings together top specialists, ensuring end-to-end solutions that transform insights into real growth.
Backed by Ufenau Capital Partners, we continue to expand our ecosystem and foster strong partnerships. Together, we make businesses stay connected, relevant, and ahead of the curve.
The Relevance Group offers everything from one source—we don’t just analyze or plan, we execute, optimize, and make data work where it matters most.

The Relevance Group offers everything from one source—we don’t just analyze or plan, we execute, optimize, and make data work where it matters most.
- Andreas Hannemann
Our values.
See our work in actionConnected expertise
We bring together the best minds in data-driven marketing and sales, ensuring seamless collaboration across strategy, insights, and execution to deliver end-to-end solutions that drive real impact.
Data with purpose
We don’t just analyze data—we turn it into meaningful actions. By combining advanced analytics with human understanding, we help businesses create relevance, build stronger customer relationships, and achieve measurable growth.
Long-term partnerships
Success isn’t built overnight. We believe in lasting partnerships, working closely with our clients to continuously refine, optimize, and evolve their strategies—keeping them relevant today and ready for tomorrow.
Meet the leadership team.
Group CEO
Andreas Hannemann

Group CFO
Jan Kaeten

Group CPO
Peter-Joachim Fiegel

Our experts
Join our networkHamburg & Zurich
Datalogue GmbH
Datalogue is highly experienced in data monetization. With a passion for data at its core, Datalogue transforms raw information into actionable insights. Their expertise spans Data Analytics & AI, Consulting, Data-Driven Marketing, and Marketing Technology. From enhancing lead acquisition to improving customer retention and streamlining marketing efforts, Datalogue is dedicated to optimizing the customer experience across the entire lifecycle.
Their mission is to turn data into sales and measurable growth.

Dusseldorf
DataLab GmbH
DataLab is a leading company in Customer Equity and helps large corporations unlock the value of loyalty—boosting retention, profitability, and lifetime value. From designing innovative loyalty programs to optimizing IT CRM systems, Datalab delivers end-to-end solutions. With cutting-edge analytics and actionable strategies, they create personalized customer journeys that resonate. Their insights monetization tools turn data into revenue, ensuring your investments pay off with measurable ROI.
Their mission is to grow your customer equity.

Feusisberg
Converto AG
Converto's market-leading solutions empower businesses to reach and connect with their audience in a privacy-preserving yet highly effective manner. By leveraging advanced targeting methods, such as Data Clean Rooms, Converto creates highly personalized messaging, for example Dynamic Ads. Using customized strategies, Converto drives impact for both B2C and B2B clients, helping them achieve their marketing objectives. Focusing on transparency and trust, Converto delivers measurable results and long-term success.
Their mission: Converting ideas into impact.

Amsterdam & Eindhoven
Markteffect
Markteffect is a full-service market research agency, empowering businesses to make strategic decisions. Their research data helps business leaders to understand their (potential) target groups better about their needs, desires and knowledge, and helps brands with insights regarding their brand positioning, (new) product developments and loyalty. By using their insights, leaders make their companies future proof.
Their mission is to make your business more successful by being your partner for data & insights.

Hamburg & Berlin
Interactive Marketing Group GmbH
IMG is a high-end consulting agency for digital growth, by identifying and leveraging business potential in all touchpoints in the digital customer journey – from strategy to execution. With their innovative solutions, IMG provides guaranteed growth opportunities for their clients based on online data analytics. IMG earned recognition as one of Germany’s top consultants for digitalization in 2021 and 2022.
Their mission is to identify and leverage business potential along all customer journey touchpoints.

Eindhoven
Techonomy
Techonomy is a leading full-service digital agency in the Netherlands, empowering businesses to thrive in the digital age. Combining creativity with data-driven insights, their 70+ specialists design innovative strategies that inspire customers and deliver results. By shaping personalized solutions, Techonomy helps clients build connections, seize opportunities, and achieve impactful success in a dynamic market.
Their mission is to help companies to shape their digital future.

Berlin
Customlytics
Customlytics is Germany’s leading consultancy for mobile marketing and app success. Covering the full spectrum of app-related services, they specialize in mobile technology solutions and performance-driven campaigns. With Customlytics, businesses unlock their app's potential, driving growth and achieving mobile excellence.
Their mission is to help apps to succeed in the highly competitive mobile landscape.

We can help you with your Relevance.
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