About us

Learn more about who we are and what drives us.

We ensure that companies become and remain relevant to their clients. Now and in the future.

Our vision

In a world where customer expectations evolve faster than ever, staying relevant is key to success.

That's where The Relevance Group comes into play: With our European network of experts in data-driven marketing and sales, we help businesses turn data into competitive advantage.

Our buy-and-build approach brings together top specialists, ensuring end-to-end solutions that transform insights into real growth.

Backed by Ufenau Capital Partners, we continue to expand our ecosystem and foster strong partnerships. Together, we make businesses stay connected, relevant, and ahead of the curve.

The Relevance Group offers everything from one source—we don’t just analyze or plan, we execute, optimize, and make data work where it matters most.

Website Photos Andreas

The Relevance Group offers everything from one source—we don’t just analyze or plan, we execute, optimize, and make data work where it matters most.

- Andreas Hannemann

Our values.

See our work in action

Connected expertise

We bring together the best minds in data-driven marketing and sales, ensuring seamless collaboration across strategy, insights, and execution to deliver end-to-end solutions that drive real impact.

Data with purpose

We don’t just analyze data—we turn it into meaningful actions. By combining advanced analytics with human understanding, we help businesses create relevance, build stronger customer relationships, and achieve measurable growth.

Long-term partnerships

Success isn’t built overnight. We believe in lasting partnerships, working closely with our clients to continuously refine, optimize, and evolve their strategies—keeping them relevant today and ready for tomorrow.

Meet the leadership team.

Group CEO

Andreas Hannemann

Andreas

Group CFO

Jan Kaeten

Jan3

Group CPO

Peter-Joachim Fiegel

Jochen2

Our experts

Join our network
Datalogue
Datalab
Logo Website
Markteffect
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Technomy
Customlytics

History of The Relevance Group

2022

Founding of The Relevance Group

In May 2022, The Relevance Group was born when Ufenau Capital Partners acquired Datalogue GmbH. Founded in 2012, Datalogue had already made its mark by transforming data into actionable insights. Now, as the heart of TRG, it continues to drive the vision of connecting data to meaningful customer relationships.
This milestone was just the beginning. TRG started assembling a growing network of partner companies, combining expertise in technology, marketing, and data to provide seamless, end-to-end solutions. With a clear mission to help businesses thrive in a fast-changing world, TRG empowers clients by turning data into measurable growth and deeper customer connections.

Datalogue & TRG (1)

2023

Welcome DataLab GmbH

In April 2023, DataLab GmbH (est. 2011) joined The Relevance Group, enhancing our expertise in Customer Equity. Known for maximizing loyalty and financial success, DataLab’s end-to-end approach—from customer insights to direct marketing—aligns perfectly with TRG’s mission to transform data into growth and create lasting customer connections.

Datalab

2023

Welcome Converto AG

In July 2023, Swiss online marketing company Converto AG (est. 2015) became part of The Relevance Group. Specializing in cutting-edge digital marketing technologies, Converto offers innovative solutions like Augmented Advertising, 3D Ads, and Cookieless Advertising. Their expertise enhances TRG’s ability to deliver impactful campaigns in a dynamic digital landscape.

Logo Website

2024

Welcome Markteffect

In January 2024, the Dutch market research company Markteffect (est. 2007) joined The Relevance Group, enriching our market research capabilities. With teams in Amsterdam and Eindhoven, Markteffect empowers marketing professionals with actionable insights, perfectly aligning with TRG’s commitment to driving data-driven success.

Markteffect

2024

Welcome Interactive Marketing Group GmbH

In September 2024, Interactive Marketing Group (IMG) became part of The Relevance Group. Since 2014, IMG has partnered with digital leaders like o2, Lufthansa, and Deutsche Bahn to create exceptional customer experiences. Their expertise in omnichannel marketing and digital transformation strengthens TRG’s ability to connect businesses with their customers in meaningful ways.

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2024

Welcome Techonomy

In September 2024, Dutch full-service digital agency Techonomy (est. 2016) joined The Relevance Group. With over 70 specialists, Techonomy blends creativity with data-driven insights to drive marketing and sales success. Their innovative approach supports TRG’s dedication to unlocking new opportunities in the digital age.

Technomy

2024

Welcome Customlytics GmbH

In November 2024, Berlin-based full-stack consultancy Customlytics (est. 2016) became part of The Relevance Group. Customlytics specializes in mobile technology and marketing, offering expertise in app strategy, product management, and performance campaigns. Their comprehensive solutions reinforce TRG’s commitment to delivering impactful, data-driven outcomes in the mobile space.

Customlytics

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