Looking into the minds of the target group:
How to create individual relevance.
In order to generate impact, you must understand what drives individual behavior.
Only those who know the WHY instead of the WHO can generate sustainable relevance: with their
brand, their product, their offer & their message.
People today give companies a lot of information, both to feel relevant themselves and to receive
individual offers. Using this information and Building relevance sustainably by making use this
information is our task.
At The Relevance Group, we focus on doing everything we can to make brands and companies relevant.